Trojan Horse Of Love

The Trojan Horse of Love is the heartfelt story of 20 tiny clusters of leaders who have created a powerful new method of innovation to manifest sustainability over the last 30 years based on love, trust, and generosity.

KINS Method

Tipping Point Network


Finca Sagrada

(Sacred Land Farm) is an intentional community located in a powerful Andean Valley in Southern Ecuador.

Good Deal For All Award

Capital Missions Company lives by our guiding principle: “A deal is a good deal when it is good for all concerned.”

In 2000, when Capital Missions was ten years old, we decided to give back to the community by establishing an annual award to recognize the business leaders who most exemplify this “good deal” principle.

We created the Virginia Rogers Fund as a donor-advised fund of the Rudolf Steiner Foundation. Virginia is a top women business owner who coined this phrase and has achieved outstanding profits and productivity by living the principle every day.

The “Good Deal for All” Award involves a lovely award presented before a large gathering with a cash award to the not-for-profit of the recipient’s choice. See speeches about each recipient below.

Each year, CMC’s directors choose that year’s recipients from among candidates recommended as exemplifying “Good Deal For All” leadership. To submit your candidate, email us a one-page description at Contact Us on this website, including all their particulars and why you are recommending them.

Anna Lloyd, Executive Director – Committee of 200

Alisa Gravitz, Executive Director – Coop America

Christopher Mann – East Troy, Wisconsin Eco-Village

Hazel Henderson – Founder, Ethical Markets Media


Anna Lloyd, Executive Director of the Committee of 200 was honored as the first recipient of the “Good Deal For All” Award at a national gathering on May 21, 2001 at the Arts Club in Chicago.

In her rewarding remarks, Susan Davis, president of Capital Missions Company and founder of this award, stated: “since you joined the Committee of 200 five years ago, C200 has transformed itself from a relatively unknown group of top women business owners to an envelope-pushing, inspiration-invoking, leadership-exemplary and philanthropic-juggernaut organization.”

“You exemplify the personal characteristics of integrity and diligence, intelligence and good judgment, generosity and vision. You have tempered these qualities in the heat of business competition to exemplify the ‘servant leader’ who leads by empowering others. The flowering of the Committee of 200 as a visionary leadership organization owes much to your ‘servant leadership’.”

Many C200 members recognize this Good Deal for All principle as that long espoused by C200 Founding Member Virginia (Ginny) Rogers. Ginny so inspired C200 Founding Organizer Susan Davis that Susan celebrated the 10 year anniversary of her company, Capital Missions Company, by creating the Virginia Rogers Fund for the purpose of funding this “Good Deal For All” Award. In receiving the award, Anna was asked by the Fund to use the grant within C200 in furtherance of the principle that “a deal is a good deal when it is good for all concerned.”

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Winner of the 2002 “Good Deal for All Award” was Alisa Gravitz, Executive Director of Coop America. The following speech was delivered by Susan Davis on October 17, 2002 at the major industry conference SRI in the Rockies:

Many of you know that Capital Missions Company has created ten networks of socially-responsible investors in twelve years. Thus we have a pretty good radar screen about who’s who among leaders.

We have realized over the years that the essential difference between the social investment industry and the industry of finance is this. The finance industry operates on the principle that “a deal is a good deal when it is better for me or my company.”

The social investment industry operates on the principle that: “a deal is a good deal when it is good for all concerned.”

In 2000, Capital Missions was ten years old. We decided to give back by establishing an annual cash award to recognize the business leaders who most take into the mainstream this “good deal” principle.

We created the Virginia Rogers Fund as a donor-advised fund of the Rudolf Steiner Foundation. Virginia is a top woman business owner who coined this phrase and achieved outstanding profits and productivity by living the principle every day.

The “Good Deal For All” Award involves a lovely trophy presented before a large gathering with a cash award to the not-for-profit of the person’s choice.

This year CMC is proud to present this award to Alisa Gravitz, who has chosen Co-op America to receive the grant from the Virginia Rogers Fund, which Capital Missions Company funds.

Alisa Gravitz is known to many of us for her tireless efforts to build the social investment industry on this “good deal for all” principle. This stands in sharp contrast to the current joke on Wall Street that the “Golden Rule” stands for: “he who has the gold policies.” The latter principle is why we have a global standoff between the forces of globalization and civil society, which many people believe in their hearts has created the environment spawning terrorism.

In contrast, Alisa’s courageous efforts to bring the social investment ‘good deal’ principle into the mainstream is for many the strongest home for hope today.

Who is Alisa Gravitz?

She was raised in Minnesota by parents who were in social work and nursing, so there were many conversations at home about social justice and the need for democracy and fairness in society.

Alisa began to sense her own destiny when she was 14 and had been very affected by reading Rachel Carson’s Silent Spring. Winter was giving way to Spring in Minnesota and the day came when you could take off your coat for the first time and almost smell the Spring. Alisa decided to take a walk around a lake near her house that day and to glory in the budding leaves and bushes bursting into life. She stopped to breathe in this glory and was hit harshly with the memory of the dire predictions of Silent Spring. “We could lose all this natural beauty,” she thought. “That is what Silent Spring was all about.”

Whatever promise she must have made to herself that day is a cause of joy for us, for her work since that day has been tireless in pursuit of a Singing Spring rather than a silent one. That year, at 14, she sprang into action to organize the first Earth Day for her school district and she was been organizing us all, to our delight, ever since then.

Alisa has been gifted with qualities that make her beloved to us all:

She has an unswerving ability to focus on the future.

She can gather people majestically to that focus.

She has the blessing of inspiring us to bring our best selves to that focus.
So, for example, Social Investment Forum, rather than having the internecine strife of most trade organizations, is a shining example of higher behavior, as we all experienced on September 11th, gathered as we were in Tucson.

Last, Alisa radiates the joy of the journey. Working with her, we experience laughter, solidarity, creativity and the essence of human Being, all the while we are busy Doing.

Alisa’s life goal is playing her part in the journey to global sustainability, hand in hand with her beloved colleagues, on behalf of all our children.

Alisa’s contributions to the social investment industry are legion and well-known to us all. But her profound effectiveness is due to her unswerving dedication to the principle that “a deal is a good deal when it is good for all concerned.”

It is time now to give Alisa her due. Having surveyed the key influencers in business leadership nationally through its many business leadership networks, Capital Missions Company is proud to have sponsored the award through its Virginia Rogers Fund to award the Second Annual “Good Deal for All” Award to:


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Good Deal For All Award
2003 Recipient

Presented To Christopher Mann
Before the Social Venture Network
By the Virginia Rogers Fund
At the Rudolf Steiner Foundation
Underwritten by the Capital Missions Company
October 24, 2003

Over the last twenty years, I’ve had the joy of working with hundreds of inspiring people to help launch some twenty different networks to introduce major social innovations in business and finance onto our planet. They are happily described at

To help create these networks, Capital Missions surveys leaders in mainstream fields and identifies those who most fit these criteria:

Highest standing in your field

Advanced collaborative skills

Highest reputation for integrity

Passion for the mission of the network

Gives back most in your field
As you can imagine, this means that we have a pretty vibrant radar screen in terms of tracking leaders. In particular, we have proved the power of the new kind of business leadership we all support – many call it “servant leadership.”

For a good example, look at how Social Venture Network has flourished under the servant leadership of Pam Chaloult and Deb Nelson!

“A deal is a good deal when it is good for all concerned.” These words were given to me by my closest friend and mentor, Virginia Rogers, now 91. Three years ago, CMC was ten years old and we decided to honor Ginny’s principle by establishing an honorary “Good Deal for All” award plus a cash gift representing a percentage of our after-tax profits. This cash gift goes to the not-for-profits closest to the award-winner’s heart.

The award is given each year to the leader who most embodies this servant leadership principle that “a deal is a good deal when it is good for all concerned.” Each year we survey the leaders on our CMC radar screen and choose one who has succeeded in embedding this principle within an entire industry. In 2001, Anna Lloyd, president of the Committee of 200, won for facilitating women business owners into the top levels of American business ownership. In 2002, Alisa Gravitz, president of Coop America, won for facilitating social investors into the top levels of American finance. Be proud, for Alisa is a board member of SVN!

This year, the winner is even more special in that the realm he has targeted is barely known to exist and that is the field of the eco-village. The eco-village has to be the home of each of us if we truly believe in global sustainability.

It is a joy to announce that the winner of the 2003 Good Deal For All Award, from his beloved eco-village of East Troy, Wisconsin, is Christopher Mann.

Twenty years ago, Christopher and his wife, Martina, moved to America from Europe to create a community of farmers devoted to sustainability. They chose East Troy because it was the home of America’s oldest biodynamic farm, the Zinnaker farm. Biodynamics is an agricultural strategy that treats a farm as a self-sustaining entity based on collaboration between humans, animals, plants, and the spiritual world. The Manns began buying farmland for additional biodynamic farms as the basis for a community based on this “Good Deal For All” principle. Before long they added an agricultural research institute based on organics and biodynamics called the Michael Fields Agricultural Institute. They then added and added and added – one joyful initiative after another. While the going was always tougher than tough, the joy was always there beneath.

Five years ago I was walking with Christopher through his beloved woods one day and found myself telling him how much I respected the many initiatives he and Martina have helped birth in East Troy. For fun, I started ticking them off on my fingers and soon ran out of both fingers and toes. They included the first Waldorf-type day care center in the country, three organic and biodynamic farms, an organic bakery, an organic store and wholesaler, a community-assisted agricultural project feeding 150 families, a renewable energy project, a sustainably-landscaped housing community that recycles all its rain water, a biodynamic dairy farm, a bioremediation project for that farm’s milking parlor waste, a wetlands restoration project, youth conferences, a “Week on the Farm” program for children to care for farm animals – and themselves!, an on-going cultural program in arts, music and eurythmy at Michael Fields, a nearby Waldorf school, a spiritual study group, an herbal pharmacy that raises its own herbs, a water-revitalizing company that sells beautifully sculpted fountains, an artists school that draws students from around the world, an 8-month program to train young biodynamic farmers…and I’m sure I’ve forgotten some!

The result of all this inspiring activity is the thriving eco-village of East Troy, WI, which is increasingly attracting social entrepreneurs like me to live and grow there.

And that’s what I want to celebrate chiefly today in giving Christopher this award – the growing part of ‘living and growing.’ Christopher’s special gift in this life is to help people find their destiny path. Your career path is how you hone the skills that God gave you but your destiny path is how you apply them to serve your beloved people. Thus we find the joy that God put here for us to uncover and exult in. Christopher is the guru of helping people find their destiny path and he is truly a servant leader.

For example, if you came to East Troy and asked any of us how all these wonderful initiatives have come about, we would all mention ourselves and each other. But if you looked a little deeper, you would uncover a spider web connecting all of us for we have all been woven into Christopher and Martina’s delicious web.

Janet Gamble, head of the school for young farmers, said it thus: “East Troy is a place where people come and experience transforming themselves.”

Diana Beliard, director of Capital Missions Company and a jury member for the Good Deal For All Award, said it thus:

“I am very sorry not to be with you today to help celebrate Christopher Mann. He is a dear friend and no amount of awards could possibly represent the deep admiration that I and hundreds of his admirers and friends feel for him. I know that Susan will read a long list of his accomplishments during his rich and varied life. You will hear about his delicious sense of humor and about his extraordinary generosity, with his talents as well as his money. You will hear about his total dedication to the cause of sustainable farming, about his vision “for creating a landscape that forms the cultural environment for a new social ethic,” as he says, “about transforming this earth into a work of art, to facilitate greater spiritual insight for the future.” No small goals!

I can only add my most sincere gratitude and perhaps a reminder that not only is he a man of profound wisdom but also of delightful sweetness that makes him a joy to know.”

Diana mentioned the spiritual, as does everyone who knows Christopher, for Christopher and Martina live life as a spiritual practice. Christopher is a free-thinking follower of the early 20th century psychic Rudolf Steiner, who has given him much information on how to find his own path and on how to support others finding theirs.

Last time I walked with Christopher through our fields he celebrated this. He mused that the reason we have all had so much success with our beloved eco-village of East Troy is that “the spiritual impulse is behind everything here.”

At this time we will present the award to Christopher and the award’s cash grants Christopher has designated for both Social Venture Network and the Michael Fields Agricultural Institute.

Thank you!

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Good Deal For All Award
2005 Recipient
Hazel Henderson

Capital Missions Company gives back to our social investment industry every year by honoring the leader who most exemplifies our operating principle that “a deal is a good deal when it is good for all concerned.”

The Good Deal For All Award is funded by Capital Missions Company through the Virginia Rogers Fund at the Rudolf Steiner Foundation. Each year, the winner is honored both with an award and a cash grant to give to the charities of their choice.

Today we are honored to give this 2005 Award to Hazel Henderson who most exemplifies this good deal principle (hold crystal up). Hazel has chosen Investors’ Circle Foundation to receive half the cash grant, so we are both thrilled to be here!

Hazel is our quiet global acupuncturist. Her real delight is scanning the unfolding global system, looking for opportunities for the ultimate win-win situations.

Let me tell you just one story.

A few years ago, Hazel was at a Calvert Fund Advisory Council meeting discussing how to make Calvert a more global brand name. Because Hazel has many friends at the UN, she was aware that the UN Global Compact had just been announced in Davos and that many companies were now signing up for greenwashing purposes.

Hazel thought of the win-win of having Calvert contribute its screening expertise so that Global Compact companies would be audited. She secured Barbara Krumsiek’s ok, as president of Calvert, to contribute screening services worth hundreds of thousands, and wrote a proper letter for her to send to Kofi Annan.

Almost immediately, Hazel herself got a call from the head of the Global Compact saying Kofi Annan would sadly not be accepting the offer because these companies hadn’t signed up to be audited. Hazel reminded him that corporate social responsibility is mainstream now and that the UN couldn’t afford to allow its brand name to be besmirched. She also sweetly reminded him that saying no would be a news story and that she has a column that goes to 400 newspapers in 27 languages around the world.

A few additional strategic phone calls from Hazel later, Barbara Krumsiek received a very appreciative letter from Kofi Annan accepting Calvert’s fine offer. The glorious result is that 2,400 audited companies now belong to the UN’s Global Compact. Moreover, you can’t do business with any agency of the UN or World Bank without going through a Calvert/Global Compact audit. And Calvert has the highest global recognition it could imagine.

This is a beautiful story of a servant leader at work!

But only a visit to can give you more than a glimmer of the extraordinary Hazel Henderson. Let me give you a whirlwind tour.

Hazel literally created the language describing the new paradigm of corporate social responsibility and of social investing with books like “Building A Win-Win World” in 1996 and Paradigms In Progress in 1991.

Hazel was one of the first to herald the dawn of the solar age back in 1981 with her book, Politics of the Solar Age. In fact, as an pioneering social investor, Hazel became a lead investor in a remarkable solar technology company, Solaria, that a dozen Investors’ Circle members invested. Solaria has been the “alpha” site for modeling the best practices advocated by leading social venture investors, available on the website. I am happy to report that it is hitting the ball out of the ballpark as we speak.

Calvert/Henderson Quality of Life Indicators

However well we screen companies, sooner or later the Wall Street analysts hold companies up against the dysfunctional macro-economic indicators like GDP growth. So Hazel created the remarkable alternative model that became the Quality of Life Indicators. Google has been successfully proving this new model of patient capital and it is changing the landscape of venture capital. Silicon Valley icon John Doerr of Kleiner Perkins now announces that he’s investing in missionary companies, not mercenary ones… and just gave a million dollar grant to microenterprise.

Ethical Markets

Having created and financed the first primetime news hour on social investing, Hazel is brilliantly using the Visa model to materialize the show in countries around the world. She’ll tell you more about this herself.

I now ask my dear friend, Mark Finser, president of the Rudolf Steiner Foundation, to present this Award to Hazel Henderson.

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